Icosagen's almost 25 years of activity supports the view that entrepreneurs' motivators change in time and move between opportunity and necessity. Mart Ustav is trying not to predict but to create a future. This successful company was born out of noticing the opportunity that there is a need for faster and more accurate diagnosis, which later grew to develop new and better drugs. Previous research done at the University of Tartu and the financing of Enterprise Estonia were used skillfully. Based on Icosagen's experience, we can say that the main thing to be successful is to notice necessity and to know opportunities together with a consistent environmental assessment.
„How is scientific innovation really born? Labor pains are usually not spoken of because the next stages of life come quickly and the focus of attention changes. Yet it is precisely this - how does non-existence become reality? – a million-dollar question! The shortest path to innovation goes through necessity. “
Peter F. Drucker